With already the third major job cuts in 20 years, VW has long been a professional in crisis communication. This is what other HR teams can learn from the car manufacturer.
A large number has recently been raised: 50,000 jobs are to be eliminated in the Volkswagen Group. This is the largest job cuts in VW history. The information is fundamentally not new. As early as December 2024, it was clear that in addition to the 35,000 jobs at Volkswagen, other jobs at Audi, Porsche and the software subsidiary Cariad would have to be cut due to necessary cost savings and comprehensive restructuring measures. VW can face a crisis. The company has proven this at one time or another in its long history with balanced social plans. But how does VW manage to get through the crisis in times of energy transition and geopolitical upheaval?
