More and more applicants are using large language models (LLM) such as ChatGPT, Claude or Gemini to find out about their potential employers or to search for jobs. The consequence: Visibility no longer only arises through Google rankings, but also through presence in AI-generated answers. What SEO is to Google, GEO is to AI search – the decisive lever for visibility. The so-called Generative Engine Optimization (GEO) adds a new level to the search for qualified specialists and a new task for HR: optimization for machines that not only collect data, but also generate and evaluate content themselves.
GEO-Check: clear recommendations for action, real assistance
In the fall of 2025, we had already published a – much more limited – tool for GEO optimization for HR, and we thought: There is something more possible. Sure, the results provided initial assistance with the AI optimization of career pages. However, we wanted more: concrete recommendations for action, in-depth help with optimizing individual elements and a clear roadmap on how you can make your career page or job advertisement ready for GEO as quickly and effectively as possible.
Now – after several months of development, dozens of correction loops and intensive testing with real career sites – our new GEO check is ready. The journey there was longer than expected: GEO is a young field, the criteria change quickly, and what is considered best practice today may be outdated tomorrow. That’s exactly why we’ve been working for so long – to build a tool that not only reflects the current status, but also continues to support when AI search has become a given.
How many points do you score?
The tool checks the career page or job advertisement across five categories:
- Accessibility for AI
- Page structure
- Text elements
- Technical award
- Readability for AI
A total of 38 points can be achieved. Curious? Then do the check now – and see in just a few minutes where your career page or job advertisement really stands in the AI age.
Important: The GEO check analyzes your website to see whether it is AI-optimized. However, the tool itself does not work with artificial intelligence. In other words: The analysis is based on actual results and hard facts. Hallucinations, one of the most feared sources of errors in large language models, will not occur with our tool.
Sven Frost is responsible for HR tech, which includes the areas of digitalization, HR software, time and access, SAP and outsourcing. He also writes about recruiting and employer branding. He continues to be responsible for the editorial planning of various special human resources publications.
