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Home » Consumers Show Signs of Strain Amid Trump’s Tariff Rollout

Consumers Show Signs of Strain Amid Trump’s Tariff Rollout

May 15, 20256 Mins Read Business
Consumers Show Signs of Strain Amid Trump’s Tariff Rollout
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The U.S. consumer has seemed unstoppable in recent years, spending throughout soaring inflation and the highest borrowing costs in decades. That resilience helped to keep at bay a recession that many thought inevitable after the pandemic.

Consumer spending has fueled the economy

Year-over-year percentage change in retail and food service sales

Source: U.S. Department of Commerce

Note: Data is seasonally adjusted.

President Trump’s tariffs and their scattershot rollout have once again raised concerns that the United States may soon face an economic downturn. While the odds of an outright recession have fallen as the highest levies have been paused, there are reasons to be worried about the ability of consumers to continue to prop up growth.

Consumer spending accounts for more than two-thirds of U.S. economic activity, meaning a sharp enough pullback could cause significant damage.

For now, consumers are still spending, although more slowly than in the past. Their attitudes about the economic outlook have soured in recent months in anticipation of elevated prices, slower growth and higher unemployment. Americans have also become choosier about how they spend their money. Leisure and business travel has declined. People are buying fewer snacks and eating out less as they look to cut costs. They are even doing fewer loads of laundry to save money.

“The economy is really vulnerable to anything that could go wrong, and clearly there’s a lot that could go wrong,” said Mark Zandi, chief economist of Moody’s Analytics.

It is not yet clear if the slowdown simply reflects distortions related to stockpiling before Mr. Trump’s trade war starts to really bite, or if it is an early sign of a full-blown retreat.

Part of what has enabled consumers to spend so freely up until this point is a stockpile of savings that they accrued as a result of government stimulus during the pandemic and a booming stock market. Those savings have now largely been tapped out.

“The cushion that was there during the pandemic to weather the storm of higher prices is not there now,” Diane Swonk, the chief economist at KPMG, said. The highest-earning 10 percent of Americans, who drive the bulk of consumer spending, are still in good shape, but it’s the bottom 90 percent that worry her most.

Those households are under increased financial stress.

The share of outstanding credit card debt that is 90 days or more past due started increasing in 2023 and has continued to rise across geographies and income levels, according to data through the first quarter of this year released Tuesday by the New York Fed and research by the St. Louis Fed. The trend has become particularly pronounced for poorer households.

Credit card delinquency is high

Percentage of credit card debt that is 90 days or more past due

Sources: Federal Reserve Bank of New York Consumer Credit Panel/Equifax and calculations by Sánchez and Mori (2025) of the Federal Reserve Bank of St. Louis

Notes: Data is quarterly. Income categories are based on per capita aggregate gross income in 2019 from individual income tax ZIP code data.

And real-time credit reports from Experian, one of the three major U.S. credit rating firms, suggest the pace accelerated in April.

Americans are struggling with other kinds of payments, too. The overall delinquency rate, which includes all loan types, reached its highest level since 2020 in the first quarter of this year, according to the Fed data. This was driven by student loan delinquencies, as past-due student loans once again were included in credit reports after a pandemic-era pause on federal student loan repayments.

Because they now have to pay down those balances after a five-year reprieve, consumers may increasingly have trouble servicing other kinds of loans, another strain.

What matters most, however, is the labor market. “If American consumers have money, they’re going to spend it, and the primary place they get money is through their jobs,” said Eric Winograd, an economist at the investment firm AllianceBernstein.

Businesses are still hiring, layoffs are low and the unemployment rate has stabilized at a historically low level of around 4 percent. But the labor market is noticeably less robust than it was in the aftermath of the pandemic, a period that was marked by booming hiring, soaring wages and acute worker shortages.

“Nothing emboldens consumers quite like a strong labor market, and we don’t have that anymore,” said Tom Porcelli, chief U.S. economist at PGIM Fixed Income.

Companies are posting far fewer job openings and positions are no longer much more plentiful than the number of people looking for work as businesses reassess their staffing needs in an environment of slowing growth.

Jobs are no longer much more plentiful than available workers

Job openings vs. unemployment

Source: Bureau of Labor Statistics

Note: Data is seasonally adjusted.

Spending is now consistently increasing faster than income, once adjusted for inflation. This imbalance cannot last, said Neil Dutta, head of economic research at Renaissance Macro. Either incomes will need to accelerate or consumption must slow over time. “Given what we know about the job market and wage growth, it’s more likely that consumer spending slows than incomes rise,” he said.

Spending is growing faster than income

Year-over-year percentage change in real consumption vs. real income

Source: Bureau of Economic Analysis

Notes: Income excludes government transfer payments. Data is seasonally adjusted.

Pay is no longer soaring for workers in the lowest-paid industries, such as leisure and hospitality, who saw their earnings increase the fastest in the initial recovery period when the job market was strong and demand for their services was high. Now, pay is rising faster in high-wage industries — as pay for lower- and mid-wage jobs stagnate.

Wage growth has slowed, particularly for workers in low-wage industries

Median year-over-year percentage change in industry-level earnings for nonmanagers

Sources: Bureau of Labor Statistics; New York Times analysis

Notes: Lines show three-month rolling averages. Medians are weighted by employment levels. “Low-wage” is the bottom 25 percent of industries, “high-wage” the top 25 percent, and “mid-wage” the middle 50 percent.

It is too early to say if the lessons of the post-pandemic period will prove applicable this time around. Consumers are clearly under heightened pressure, but it will take time to know whether they are buckling under that weight or once again muscling through.

So far, policymakers at the Federal Reserve do not appear too worried just yet and are taking their time to assess the economic impact of Mr. Trump’s policies before restarting interest rate cuts.

“The U.S. consumer never lets us down,” said John Williams, president of the Federal Reserve Bank of New York in a recent interview.

Consumer Behavior Credit Cards Student Loans United States Economy Wages and salaries
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