Studio 36 Digital, a leading SEO specialist for the UK’s small and mid-sized enterprises, has embraced the next generation of digital marketing by integrating artificial intelligence (AI) and Generative Engine Optimisation (GEO) into its services.
In light of sweeping changes driven by large language models (LLMs) and new AI-powered search formats such as Google’s Search Generative Experience (SGE), the agency has spent the last year reengineering its content strategy, tools, and internal workflows. This strategic evolution ensures that clients remain competitive in both today’s search ecosystem and the future of online discovery.
“AI is not a distant disruption; it’s here and reshaping how people discover information online,” said Andrew Witts, Director and Founder of Studio 36 Digital. “We’ve made it our priority over the last year to align our strategies with how search is changing, and to make sure our clients stay ahead of that curve.”
The agency has proactively invested in advanced AI tools to support keyword intent mapping, technical site audits, predictive performance modelling, and competitor intelligence. Alongside these technologies, Studio 36 Digital has embedded GEO methodologies into all new campaigns, placing emphasis on structured, topical authority and machine-readable content designed for LLM interpretation.
Importantly, the agency maintains that human oversight remains central to the success of these strategies. While AI enhances the speed and precision of certain workflows, decisions around content structure, optimisation, and search intent are all reviewed and guided by experienced professionals. This ensures SEO campaigns remain aligned with evolving search algorithms while maintaining contextual accuracy and relevance for real users.
“Generative Engine Optimisation isn’t a bolt-on service for us,” Witts continued. “It’s a core part of how we now deliver search marketing. Whether we’re helping a local tradesperson or a national e-commerce brand, our goal is to create content that can be understood and trusted by both human users and generative AI systems. But ultimately, it’s human strategy that gives the work meaning and results.”
As generative AI continues to transform how users interact with information online, Studio 36 Digital remains committed to delivering SEO solutions that are future-ready, ethically grounded, and tailored to the long-term success of UK businesses.