In an online landscape where consumer trust increasingly influences purchasing decisions, UK entrepreneur Jack Purdie has launched UPPR, a digital PR agency designed to help business leaders shape and control their presence across digital platforms.
Purdie, widely recognised as the founder of performance marketing agency ADVRT, developed the concept for UPPR after years of managing paid ad campaigns for rapidly scaling businesses. He observed a recurring problem: campaigns failed to convert, not due to weak creative or poor targeting, but because customers lost confidence during the research stage — often as a result of inconsistent or underdeveloped online reputations.
“I kept seeing great ads perform poorly at the point of conversion. It wasn’t the ad, it was the lack of trust when people Googled the founder or brand,” Purdie explains. “So we built a solution to that.”
UPPR provides guaranteed digital media placements for business owners looking to establish authority, build trust and fast-track buying decisions. By securing articles in high-authority online publications, founders can now shape the narrative of what customers, partners, and investors see when they search their name or brand online.
The agency works closely with each client to craft a compelling personal brand story, then places that story into publications that show up in search results, can be shared on social media, and added to websites for increased conversion.
“Trust is the most underrated performance lever in marketing right now,” says Purdie. “The top 1% of entrepreneurs already know this, that’s why they’re investing in personal brand and PR. We’re making this available to everyone.”
A Free Digital PR Trial Offer – For a Limited Time
As part of their launch, UPPR is offering a free trial article to any business owner interested in experiencing the benefits of digital PR. The process is simple: submit a few details at uppr.co.uk, and their editorial team will write and publish a professionally written piece in a reputable online publication, entirely free of charge.
The offer is designed to demonstrate the impact of trust-led marketing, and provide a low-friction way for founders to see how PR can elevate their brand perception and drive results across ads, sales and investor relations.