BearJam has reported a marked increase in AI video requests, with client briefs rising from one in April 2025 to twelve by January 2026.
The London-based, award-winning production company offers both traditional video services and AI-driven content solutions across a wide range of sectors.
From a modest starting point of one AI brief in April 2025, demand grew significantly to 12 by January 2026, with the most notable increase occurring towards the end of the year.
Meanwhile, traditional video briefs have remained steady, showing continued demand alongside AI growth.
Data from Fiverr’s Fall 2025 Business Trends Index shows a 66% rise in demand for freelancers specialising in AI video production in the six months leading up to December 2025.
This trend illustrates how organisations are increasingly incorporating AI into their creative and operational workflows.
At the same time, generative AI is reducing the cost of video production, making it a more viable option for a wider range of businesses.
These changes are influencing how the industry evolves.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
The growing number of AI-focused briefs is encouraging agencies to rethink traditional production structures and processes.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.