No company has recently made as many headlines as VW. Nevertheless, it remains an important employer in Germany. What work does HR have to do here to keep employees engaged?
The white beetle is in the middle of the field. With white paint and striking silver bumpers. “Years of development and research, years of experience from 7 million owners around the world have made many of the Volkswagen’s features famous,” says the speaker in the 1968 commercial. A gentleman in a suit comes from the left and sits in the driver’s seat. He closes the door and drives off. The car gets smaller and smaller in the distance until you can barely see it anymore.
“This car runs and runs and runs and runs and runs and runs and runs and runs and runs and runs and runs and runs and runs,” the speaker can be heard saying.
