Human resources management: Dr. Koch, you focus a lot on the use of artificial intelligence (AI) in HR. What are you seeing right now?
Rebecca Koch: I see a wide range of development stages. In some companies, AI is already firmly integrated into processes and mindsets, with complete automation of transactional tasks. In some cases, AI agents even take on complex tasks, including coaching for managers. Other HR organizations, on the other hand, are just getting started, with their first local successes, and often feel overwhelmed by the dynamics. I observe FOMO, the fear of missing out, in almost everyone, regardless of progress. Even pioneers feel this, as AI is developing rapidly.
Why is that?
Larger companies often have extensive HR IT teams and tend to be more advanced. But that’s not necessary: you can make a big difference with small steps and small successes, without a lot of resources. What matters is the people who lead the way and try things out. Managers play a central role here, starting with the Chief People Officer: When enthusiasm and competence come together there, it inspires an entire HR department.
