Many companies promote their brand particularly heavily in the recruiting process, but experts point out that the efforts should not stop there. This is exactly where employer branding managers come in, so that company values are consistently represented and lived across all stages of working life. Strengthening the company brand both internally and externally offers a diverse range of tasks. If you value exactly that in your work and like to work across departments, you’ve come to the right place. The role offers various development and entry opportunities. We interviewed experts from employer branding in the DACH region and found out the most important skills.
“Employer branding is a field at the interface of HR, marketing, communication, strategy and organizational development. It is so interdisciplinary that different backgrounds bring valuable strengths,” says Alexander Hohaus, Head of Employer Branding & Talent Marketing at Barmenia Gothaer. But there are disciplines and areas of focus that are particularly suitable for starting out as an employer branding manager.
