Friend of Dorothy Wellness, a brand focused on the sexual health and wellbeing of gay men, has launched a digital pharmacy and online clinic. The company believes it is the first such service in the UK built with this specific community in mind.
Founded nearly three years ago, the brand has attracted customers in the UK and the United States through a product range that addresses sexual performance, stamina, prostate health and broader sexual wellness.
The digital clinic adds prescription healthcare to that offering. Through the platform, men can consult a doctor and receive treatment for erectile dysfunction, hair loss and weight management. All consultations and prescriptions are handled online.
Founder Oliver James said the decision to launch the clinic was shaped by a clear and repeated observation about how gay men access, or in many cases avoid, medical support.
Oliver said: “Many gay men, particularly outside major cities, feel uncomfortable discussing sexual health issues with a local doctor or pharmacist they’ve known for years. Some simply avoid getting help altogether.
“Our digital clinic aims to remove those barriers by offering private, judgement-free healthcare designed specifically with gay men in mind.”
The clinic launches against a backdrop of growing national attention on LGBTQ+ health provision. The NHS announced its first ever dedicated review of LGBTQ+ health inequalities in July 2025.
Oliver James added: “We’re seeing a much wider conversation happening across the UK about LGBTQ+ health inequalities, and that’s incredibly positive, but conversations need to translate into real, accessible services. These communities often have very specific health concerns and experiences that aren’t always reflected in mainstream healthcare services.
“We believe there’s real value in creating services that understand those nuances. Our aim isn’t to replace traditional healthcare, but to complement it by offering support that feels relevant, informed and built with gay men in mind.”
For more information, visit friend-of-dorothy.com.
